The images here will fade and become blurrier if the population inches closer to extinction.

By taking action, there is an opportunity to prevent further damage and help restore these populations.

This is an ongoing experimental project inspired by the work done for WWF Japan by Hakuhodo C&D and creative directors Nami Hoshino, Yoshiyuki Mikami, and designer Kauhiro Mochizuki. This project, and the project shown here aims to visualize the populations of endangered and vulnerable species as a function of its image, with each pixel representing a single animal; as the population numbers rise and fall the image will either become more legible or disappear completely.

African Forest ELephant

"Loxodonta cyclotis"

Roughly 100000 remaining in the population

Eastern Gorilla

"Gorilla beringei"

Roughly 5000 remaining in the population

Western Gorilla

"Gorilla gorilla"

Roughly 316000 remaining in the population

Sumatran orangutan

"Pongo abelii"

Roughly 14000 remaining in the population

Bornean orangutan

"Pongo pygmaeus"

Roughly 79500 remaining in the population

Tapanula orangutan

"Pongo tapanuliensis"

Roughly 800 remaining in the population

IUCN 2022. The IUCN Red List of Threatened Species. Version 2021-3. <https://www.iucnredlist.org>